I've been on
the factory
floor. Literally.

I started Wham Studio in 2012 with one idea: that brands building physical products deserve the same level of strategic, senior product leadership that software companies take for granted — without having to hire a full-time team to get it. The fractional model isn't a compromise. It's the point.

Over 14 years, I've built products across consumer electronics, IoT, kitchen appliances, health tech, and beyond. I've worked alongside some of the world's best industrial design firms — Ammunition in San Francisco, Branch Studio in SF, and Mars Studio in Brooklyn. I've sourced factories in Shenzhen that manufactured for GoPro. I've navigated the corporate machinery of HP, Polaroid, Kodak, and GE licensing structures.

The thing I've learned doing this for 14 years is that hardware is fundamentally a relationship business. The factory that goes the extra mile when your container is delayed, the ID studio that picks up the phone on a Friday night, the component supplier who flags a problem before it becomes a recall — those relationships take years to build. They're what Wham Studio brings to every engagement.

Based in Jerusalem, operating globally. I fly to factories when the program calls for it. I've done it hundreds of times. I know what to look for when I get there — and what it means when something's off.